Services.
Five engagement shapes. Each delivered by William Smithwhite directly, against a fixed monthly retainer, with a one-month rolling exit.
- Fractional CFO for D2C and Shopify brands
Ongoing financial leadership for UK Shopify and D2C brands. Unit economics by SKU and channel, cash runway, monthly board pack.
Read more → - Fractional CFO for FMCG and CPG brands
Trade promotion mathematics, retailer margin negotiation, listing-fee economics, MOQ-driven cash flow for UK FMCG and CPG brands.
Read more → - Fractional CFO for Amazon sellers
Rebuild Amazon FBA profitability at SKU level. Settlement reports decoded, fee leakage closed, PPC tied to contribution.
Read more → - Fundraise-readiness CFO services
A six-week sprint to a fundable data room, integrated three-year model, and investor narrative for UK consumer brands.
Read more → - Exit-readiness CFO services
Two to twelve months of sell-side preparation. Clean accounts, normalised EBITDA, defensible projections, due diligence pack.
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